Branding | Naming | Strategy | Copywriting | Personal Project
In 1938, botany student Hlín Eiríksdóttir brought banana plants home with her after completing her university studies in England. Her father, Eiríkur, was an electrical engineer who worked to revolutionize greenhouse production in Iceland. It was in his greenhouse where these fruit plants once thrived. Today, the bananas grown in Iceland are housed in geothermal greenhouses, thriving as a direct result of the bitter extremes in the land of fire and ice.
ABOVE LEFT: The Taste of Optimism pattern used for corporate materials and across retail products.
ABOVE RIGHT: The Peel pattern used for environmental graphics on the Yellow House Geothermal Farm campus, and on collateral materials relating to the Farm Experience.
The Yellow House Geothermal Farm complex is settled in the heart of the Icelandic countryside, using the heat of nearby geothermal fields to grow their bananas.
Visitors to Yellow House primarily speak Icelandic and English, though guests from all over the world visit each year. All signage features both Icelandic and English text, except in cases where a cognate represents both, as is the case with the 'Cafe' sign (right). Wayfinding signage is all designed to be symbol-first, bridging any language gaps that may exist.