YELLOW HOUSE
GEOTHERMAL FARM

Identity / Naming / Strategy / Copywriting

As the world’s northernmost producer,
Yellow House Geothermal Farm grows both
bananas and optimism in the tundra of Iceland.

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177 miles from the Arctic Circle, in a small Icelandic village, a banana farm flourishes.
The world’s northernmost banana producer, the farm uses geothermal energy from the volcanic landscape to heat greenhouses and grow this tropical fruit year-round. A golden example of innovation, steadfastness, and an optimistic determination to cultivate the impossible, this farm is a gathering place for locals and tourists alike to learn about this burgeoning, environmentally conscious agricultural practice and, of course, to enjoy its
joyful fruit. 

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ORIGINS

In 1938, Hlín Eiríksdóttir, a botany student, brought banana plants home with her when she completed her studies in England. Her father, Eiríkur, was an electrical engineer who worked to revolutionize greenhouse production in Iceland. It was in his greenhouse where these fruit plants once thrived. Today, the bananas grown in Iceland are housed in geothermal greenhouses, fueled by the heat of the Earth. Icelandic bananas thrive as a direct result of the bitter extremes of the land of fire and ice. 

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The optimistic patterns and symbology of the Yellow House Farm identity are a nod to the runic traditions of Iceland, the geometric patterns of traditional Lopapeysa sweaters, and as a nod to the inherently optimistic energy of the Memphis Group designs. 

PICTURED LEFT: The Taste of Optimism pattern. This is used on corporate materials and across retail products. 

PICTURED RIGHT: The Peel pattern. This is used for materials found on the Geothermal Farm's campus and on materials provided as part of the Farm experience.

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Visitors to Yellow House primarily speak Icelandic and English, though visitors from all over the world visit each year. All signage features both Icelandic and English text, except in cases where a cognate represents both, as is the case with the 'Cafe' sign.

Wayfinding signage is all designed to be symbol-first, bridging any language gaps that may exist. 


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