Identity / Naming / Strategy / Copywriting
In 1938, Hlín Eiríksdóttir, a botany student, brought banana plants home with her when she completed her studies in England. Her father, Eiríkur, was an electrical engineer who worked to revolutionize greenhouse production in Iceland. It was in his greenhouse where these fruit plants once thrived. Today, the bananas grown in Iceland are housed in geothermal greenhouses, fueled by the heat of the Earth. Icelandic bananas thrive as a direct result of the bitter extremes of the land of fire and ice.
PICTURED LEFT: The Taste of Optimism pattern. This is used on corporate materials and across retail products.
PICTURED RIGHT: The Peel pattern. This is used for materials found on the Geothermal Farm's campus and on materials provided as part of the Farm experience.