Ideas_Sketchbook_Spines

Let's talk about ideas.

5 years, 22 sketchbooks, and counting...

For me, the best way to puzzle something out is to write it down. This has resulted in bookshelves full of notebooks, sketchbooks, and journals. You can always find doodles sketched into the margins of my papers, onto the back of receipts, and the back of my hands. Documentation, and by extension of this, physically rendered process, has come naturally to me, inky manifestations of an undeniable compulsion to create, to build, to research, and understand. 

 

 

Each project begins with a blank page and a pen in hand. Pictured above are a few of the Moleskine sketchbooks that I have carried with me since I was 18 years old. 

Every page pictured below represents a different stage of the process represented in these sketchbooks, from initial research and development to sketches and measurements, to meditative doodles.

 

Inside the sketchbooks...

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A page from Sketchbook No. 9 --  You are looking at initial questions and research I was doing for Curios. This is the very first page I dedicated to this project and represents a collection of thoughts jotted down as fast as I could think them. This was about getting it on paper and these early pages were then sifted through for gems that would inform concept, content, and design decisions.

Flewelling_Sketchbook_01

A spread from Sketchbook No. 13 -- These pages start to dive into concept work. I knew that I wanted the packaging shapes for King's Head to be related to the history that each cheese variety represented. At this stage, I was thinking about impossible shapes, fractals, the golden ratio, and geometric theorems. Later, I would move away from this line of thinking, instead choosing shapes indexic to the histories of each cheese variety.   

Ideas_Sketchbook_04

And in between the notes, logo sketches, and dielines, are the doodles. Sometimes it's idle galaxies created while waiting for the train. Other times, it means playing with patterns such as this creature who was inspired by a motif I was developing for Yellow House