Branding | Packaging | Naming & Strategy
Personal Project | GDUSA Award Winner
Denali Voices includes program offerings that cover the entirety of the Alaskan region, with 20 distinct languages, that fall into two main language groups. The name Denali Voices refers to Denali mountain, the tallest peak in North America and a central part of many Alaska Native histories. According to the National Park Service, “No fewer than nine Native groups, from time immemorial, have used unique names for the mountain.” The name “Denali” stems from “deenaalee,” from the Koyukon language traditionally spoken on the north side and represents today’s commonly used name.
In addition to a partnership with Duolingo, Denali Voices offers physical language learning materials in the form of an initial Welcome box and a monthly lesson kit. This was done in an effort to ensure that every child has access to language learning materials including remote communities where there is no guarantee of reliable internet access.
-- Carlos Ruiz Zafón, author